Advent is not like most IP law firms. They are built on relationships, not on billing hours. They blur the line between legal advice and business strategy, a holistic approach aimed at giving their clients the best possible results. Our focus was to create a brand and web presence that would be respected nationally, which would conteract the perseption of being located in the "flyover country" of Omaha, Nebraska.
The solution was to create a brand experience that spoke to both their legal and engineering backgrounds. By creating a custom typeface for their mark, we were able to give them a simplistic professional feeling. The site is built with relationships in mind. We avoided the stodgy lawyer photos that are aplenty and instead focused on capturing the personality of not only the firm, but the people that make it go. We built a site and brand that helps the user understand they are getting a firm that doesn't just work for them, but works with them.