EliteForm is the most advanced athlete monitoring software in the world, that combines strength planning and real-time athlete tracking cameras. GoodTwin was asked to help with website development and branding in preparation for the National Strength and Condition Association trade show. The goal was to create a general awareness of the product and the brand to support the initial efforts of the sales team.
GoodTwin created a brand that properly illustrated Elite Form's values and specialties. Demonstrating forward movement, the logo shows the angles of an athlete while training and data being captured. The sites photography and illustrations continue to reinforce Elite Forms dedication to work with programs to build stronger, healthier athletes.