OVA OVA approached GoodTwin with plans to develop a fertility tracker. After using other fertility trackers, they realized with some help, they could greatly improve upon the existing market. The primary goal was to provide a smart and simple fertility tracker that would enrich the lives of women.
After researching and analyzing the competition we concluded that OVA OVA should position itself as the fertility tracker for the active and social woman, one that promoted being natural without depicting itself as a green brand. Creating everything from a clean and elegant user experience, to the custom logotype, and personality driven icons, we were able to steer the brand away from any religious undertones and dated functionality.